- The price of bread in Troyan has increased by 20 percent after the removal of the zero VAT rate
- BTA correspondent in Troyan, Preslava Ivanova, reported the increase
- The increase took effect from January 1, 2025
- Stamenka Damyanova, executive director of Hleboproizvodstvo i sladkarstvo Ltd in Troyan, confirmed the price hike
- The company is one of the largest bread and bakery product manufacturers in the region and has its own stores in Troyan and Sofia
- Natalia Yosifova, owner of a small family bakery in the mountain town, finds it impossible to further increase the prices of the snacks she produces
- Despite the removal of the zero VAT rate and rising costs of energy and materials, Yosifova does not plan to increase prices as she believes consumers cannot afford it
- Yosifova produces only one type of bread, a country style with live sourdough, sold at 2.50 BGN for 900 grams
- A market check revealed that the most popular bread, Dobrudzha, is now sold at about 1.80 BGN for 650 grams, an increase of 0.30 BGN
- Other types of bread like Samun with leaven, Zdrave, Troya, Antichen have seen price increases above 2 BGN
- Penka Hristova, a food store saleswoman, noted that there is no customer dissatisfaction and people were expecting the price rise
- The price increase is felt most by large families who buy several loaves of bread daily and often have low incomes
Source: bta.bg
Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.
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