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New EU VAT Rules for Virtual Events

  • Starting January 1, 2025, the EU will implement changes to VAT regulations for virtual events and live-streamed activities.
  • The revised EU VAT Directive aligns the VAT treatment of virtual events with electronically provided services, applying VAT based on the consumer’s location.
  • The changes include rules for both Business-to-Consumer (B2C) and Business-to-Business (B2B) transactions, with VAT charged in the consumer’s country for B2C transactions and the reverse charge mechanism applied for B2B transactions.

Source Taxually

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