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Mastering EU VAT Pricing: Expert Tips for eCommerce

  • EU VAT rates vary by country, ranging from 17% to 27%
  • VAT rate for a transaction depends on the customer’s location, not the business’s
  • Businesses are not required to apply country-specific rates for the first €10,000 of revenue from EU cross-border transactions
  • Different eCommerce platforms offer varying technical capabilities for pricing
  • B2B transactions within the EU are exempt from VAT, requiring a 0% rate
  • Validating VAT numbers supplied by business customers is essential, ideally using the EU VAT Information Exchange System (VIES)

Source: simplevat.eu

Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.

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