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Understanding VAT Implications for Online Creators and Influencers: Global Tax Guide 2025

  • Online creators and influencers have become recognized as legitimate professions due to their ability to monetize content across various platforms.
  • Revenue streams for creators include sponsored content, brand partnerships, affiliate marketing, ad revenue, merchandise sales, and digital products.
  • Sponsored content involves promoting brands through content, while affiliate marketing earns commissions from referrals.
  • Ad revenue is earned through platforms like YouTube based on views and engagement.
  • Merchandise sales involve selling branded products to followers.
  • Digital products like e-books and online courses are additional income sources.
  • In the EU, creators must determine if their activities are economic and register for VAT if applicable.
  • VAT rules vary based on whether activities are considered sales of goods or services.

Source: vatabout.com

Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.

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