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Understanding VAT Rates Based on Product Marketing Strategies

  • VAT Treatment Influenced by Marketing: Tax advisers should understand product advertising as it affects VAT treatment; how items are marketed can determine if they are zero-rated or standard-rated for VAT.
  • Examples of VAT Classification: The UK tribunal ruling highlighted that protein powders sold as food can be VAT-free, but if marketed as sports drinks, they incur a 20% VAT. Similar rules apply to other food items, like dried fruit and chocolate, based on their advertised use.
  • Clothing and Footwear Regulations: Clothing and footwear for children can be zero-rated if specifically designed for young children, with VAT implications dependent on how products are marketed and labelled for sale.

Source abmagazine

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