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Nebraska Bans Sales Tax Advertising Gimmicks

  • Nebraska Department of Revenue updated guidance on unlawful sales tax advertising.
  • Retailers cannot advertise or imply they will pay, assume, or absorb sales tax for customers.
  • Prohibited language examples include: Tax-Free Sale, Pay No Sales Tax, Purchases Will Be Discounted by the Amount of the Sales Tax, Sales Tax Stimulus Sale, Receive A Discount Equal to the Sales Tax, We Will Pay Your Sales Tax, Tax Credit Sale.
  • Retailers must pass on the full amount of sales tax to customers.
  • Sales tax must be collected separately from the selling price.
  • Retailers must state the sales tax amount on the customer’s invoice.
  • Retailers must follow the DOR guidance to comply with the law.
  • Retailers can contact the DOR before advertising campaigns to ensure compliance.

Source: salestaxinstitute.com

Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.

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