- Discounts, prizes, or rebates are excluded from VAT if agreed in advance and have the same or lower VAT rate as the main goods.
- ALFA’s promotional kits qualify for VAT exclusion because they are specified in agreements, linked to tire sales, and have the same VAT rate.
- ALFA can deduct input VAT on the promotional goods.
- ALFA should issue a delivery note and a zero-taxable-base invoice when delivering the goods.
- The same treatment applies to goods obtained through points redeemed on xx.com.
- This treatment applies because the goods are reductions in price connected to main sales, not pure gifts.
Source: agenziaentrate.gov.it
Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.