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VAT Treatment of Promotional Goods in Italy: A Case Study

  • Discounts, prizes, or rebates are excluded from VAT if agreed in advance and have the same or lower VAT rate as the main goods.
  • ALFA’s promotional kits qualify for VAT exclusion because they are specified in agreements, linked to tire sales, and have the same VAT rate.
  • ALFA can deduct input VAT on the promotional goods.
  • ALFA should issue a delivery note and a zero-taxable-base invoice when delivering the goods.
  • The same treatment applies to goods obtained through points redeemed on xx.com.
  • This treatment applies because the goods are reductions in price connected to main sales, not pure gifts.

Source: agenziaentrate.gov.it

Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.

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