- Amazon FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) are two pivotal fulfillment methods available to sellers on the Amazon platform.
- FBA offers hassle-free fulfillment with benefits like customer trust and Prime eligibility, but incurs higher fees and limits control over inventory and branding.
- On the other hand, FBM gives sellers greater control over fulfillment but requires more responsibility and may have limitations in customer trust and Prime eligibility.
- The choice between the two depends on factors like product volume and size, business model, cost considerations, and market expansion goals.
- Understanding the nuances of these methods can help sellers make informed decisions aligned with their business strategy.
Source VATai
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