API stands for Application Programming Interface, and is the interface which enables digital access to information or business processes. API integration ensures that data from a wide variety of sources are collected through various connectors, ready to be used for your purposes. If implemented in the right way – and this is the key – they make it significantly easier to organise and technically implement new digital business relationships between companies and markets. But, implementing them correctly and intelligently is key.
Source Seeburger
