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Flashback on ECJ cases C-291/03 (MyTravel) – Travel agents must calculate VAT liability based on market value

On October 6, 2005, the ECJ issued its decision in the case C-291/03 (MyTravel).

Context: Sixth VAT Directive – Scheme for travel agents – Package tours – Services bought in from third parties and in-house services – Method of calculating the tax.


Article in the EU VAT Directive

 Article 26 of the Sixth Directive (Articles 306-310 of the EU VAT Directive 2006/112/EC).

Article 26

1.      Member States shall apply value added tax to the operations of travel agents in accordance with the provisions of this Article, where the travel agents deal with customers in their own name and use the supplies and services of other taxable persons in the provision of travel facilities. This Article shall not apply to travel agents who are acting only as intermediaries and accounting for tax in accordance with Article 11A(3)(c). In this Article travel agents include tour operators.

2.      All transactions performed by the travel agent in respect of a journey shall be treated as a single service supplied by the travel agent to the traveller. It shall be taxable in the Member State in which the travel agent has established his business or has a fixed establishment from which the travel agent has provided the services. The taxable amount and the price exclusive of tax, within the meaning of Article 22(3)(b), in respect of this service shall be the travel agent’s margin, that is to say, the difference between the total amount to be paid by the traveller, exclusive of value added tax, and the actual cost to the travel agent of supplies and services provided by other taxable persons where these transactions are for the direct benefit of the traveller.

3.      If transactions entrusted by the travel agent to other taxable persons are performed by such persons outside the Community, the travel agent’s service shall be treated as an exempted intermediary activity under Article 15(14). Where these transactions are performed both inside and outside the Community, only that part of the travel agent’s service relating to transactions outside the Community may be exempted.

4.      Tax charged to the travel agent by other taxable persons on the transactions described in paragraph 2 which are for the direct benefit of the traveller shall not be eligible for deduction or refund in any Member State.


Facts

  • MyTravel sells package holidays to be taken in foreign countries. It invariably buys in the accommodation from third parties. However, as it has its own airline, it generally uses its own aircraft to take holidaymakers to their destinations. It also sells individual aeroplane tickets to the public, referred to as ‘seat-only’ sales, for seats on its own aircraft or seats bought in from other airlines, and sells seats on planes to other tour operators (‘broked seats’). It declared its VAT liability for the years 1995 to 1999 using the TOMS method. Following the judgment in Madgett and Baldwin, cited above, it recalculated its VAT liability for the years 1995 to 1997, taking as a basis the market value of seats sold as part of package holidays.
  • To obtain that market value, MyTravel used two methods. For 1995 and, it seems, for 1996, it began with the cost of aeroplane seats sold as part of packages, to which it added a percentage mark-up equal to the mark-up that it claims to have achieved on seat-only sales in the same period. In 1995, MyTravel also sold packages including cruises, fly-drive and campsite accommodation. However, it recalculated its liability applying the market value criterion only in respect of flights, taking the view that it had no appropriate comparator for the other in-house supplies.
  • For 1997, MyTravel, using an internal document called the ‘Route Profitability Report’, calculated the average across-the-board revenue obtained by it for aeroplane tickets sold to the public not as part of packages, arriving at a figure of GBP 153. According to MyTravel, this sum applies to all the seats sold.
  • Having recalculated on those bases the cost of seats on flights sold as part of package holidays, MyTravel claimed from the Commissioners of Customs & Excise the repayment of GBP 212 000, GBP 2 004 857 and GBP 711 051 in respect of 1995, 1996 and 1997 respectively. The sums claimed are substantial inter alia because the effect of the method used by MyTravel is to increase the proportion of the package price attributed to transport which, under the applicable national law, is zero-rated.
  • The Commissioners of Customs & Excise rejected MyTravel’s claims. As they argued before the VAT and Duties Tribunal, Madgett and Baldwin indicates in their submission that, when identifying the part of the package relating to in-house supplies, the market value method cannot be used where, as in the case of MyTravel, it does not have the advantage of simplicity, it produces an artificial figure for the margin on supplies bought in from third parties and it significantly changes the VAT liability. They argued, further, that that judgment does not provide ground for using such a method selectively and that GBP 153 was not the market value of aeroplane seats sold as part of packages.
  • MyTravel stated, on the other hand, that in Madgett and Baldwin the Court rejected the argument that the criterion of actual costs amounts to a more reliable indicator of the values of different elements in a package. MyTravel also argued that it cannot be required that both methods produce identical VAT liabilities, since that would oblige traders to do the calculations for both methods. As regards the ground of that judgment relating to the fact that the market value method is simpler, that was just a factor taken into account in reaching the solution adopted and not a condition to which the use of that method is subject.
  • MyTravel considers that it is entitled to use the market value method where it has an appropriate comparator, as is the case for flights, and that Article 26 of the Sixth Directive does not preclude it from using that method and the actual cost method at the same time. As for the sum of GBP 153, it reflects the average value of all seat-only sales and can serve as a basis for pricing journeys sold as part of packages, since in Madgett and Baldwin the Court required the trader to set the market value of in-house services not by reference to identical services but on the basis of similar services.

Questions

(1)      In what, if any, circumstances is it open to a tour operator, which has completed its [VAT] return for a financial year using the actual cost method which was the only method laid down in national legislation implementing the Directive, subsequently to recalculate its VAT liability partly in accordance with the market value method described in paragraph 46 of [the judgment in Madgett and Baldwin]?

(a)      In particular may such a tour operator use the market value selectively in relation to different financial years, and, if so, in what circumstances?

(b)      In a case where the tour operator sells some of the in-house components of its packages to the public on a non-package basis (in this case flights) but does not sell other in-house components of some of its packages to the public on a non-package basis (in this case cruises and campsites) can the tour operator:

–        use the market value method in relation to those packages (being the vast majority) where it can determine the value of all its in- house supplies (in this case flights) by reference to sales it has made to the public on a non-package basis;

–        in cases where the package includes in-house elements which the tour operator does not sell to the public on a non-package basis (in this case campsites and cruises), can the tour operator use the market value method to determine the value of those in-house supplies that it does sell to the public (in this case the flights) where it has not been possible to establish a market value for other parts of the package?

(c)      Must the use of the combination of methods be (a) simpler or (b) significantly simpler or (c) not significantly more complicated?

(d)      Must the market value method produce the same, or a very similar, VAT liability as does the cost-based method?

(2)      Is it possible in the circumstances of the present case to identify that part of the in-house service relating to flights sold as part of a holiday package by taking either (a) the average cost of an airline seat increased by the average margin achieved by the tour operator on seat-only sales in the financial year in question or (b) the average revenue achieved by the tour operator on seat-only sales in the financial year in question?


AG Opinion

(1)      A travel agent or tour operator who has filled in his VAT return for a tax year using the method laid down by the national legislation transposing the Sixth Council Directive 77/388/EEC of 17 May 1977 on the harmonisation of the laws of the Member States relating to turnover taxes – Common system of value added tax: uniform basis of assessment, is entitled to recalculate his VAT liability according to the method held by the Court to be consistent with Community law, under the conditions laid down by the applicable national law which must observe the principles of equivalence and effectiveness.

(2)      Article 26 of the Sixth Directive must be interpreted as meaning that a travel agent or tour operator who, for a package price, supplies travellers with bought-in services and in-house services must, generally, identify the part of the package price corresponding to the in-house services on the basis of their market value, where that value can be established. In such a case, a taxable person may only use the actual cost method if he proves that that method accurately reflects the actual structure of the package price. Application of the market value method is not subject to the condition that it should be simpler than the method based on actual cost nor to the condition that it should result in a VAT liability identical or similar to that resulting from the method based on actual cost. Accordingly:

–        a travel agent or tour operator may not use the market value method at its own discretion;

–        the market value method is to be applied for in-house services whose value can be established, even if, in a given tax year, the value of certain in-house components of the package price cannot be established because the taxable person does not sell similar services without the package.

(3)      It is for the national court to establish, in the light of the circumstances of the dispute in the main proceedings, the market value of flights supplied by MyTravel as part of package holidays. The referring court may establish that value on the basis of average values.


Decision 

1.      A travel agent or a tour operator who has completed his value added tax return for a tax period using the method laid down by the national rules which transpose into domestic law Sixth Council Directive 77/388/EEC of 17 May 1977 on the harmonisation of the laws of the Member States relating to turnover taxes – Common system of value added tax: uniform basis of assessment may recalculate his value added tax liability in accordance with the method held by the Court to comply with Community law, under the conditions laid down by national law, which have to observe the principles of equivalence and effectiveness.

2.      Article 26 of Sixth Directive 77/388 must be interpreted as meaning that a travel agent or tour operator who, in return for a package price, supplies to a traveller services bought in from third parties and in-house services must, in principle, identify the part of the package corresponding to his in-house services on the basis of their market value where that value can be established. In such a case, a taxable person may use the criterion of actual costs only if he proves that this criterion accurately reflects the actual structure of the package. Application of the criterion of market value is not subject to the condition that it must be simpler than application of the actual cost method or to the condition that it must produce a value added tax liability identical or close to that which would result from using the actual cost method. Accordingly:

–        a travel agent or tour operator may not use the market value method at his own discretion and

–        that method is applicable to in-house services whose market value may be established even if, in the same tax period, the value of certain in-house components of the package cannot be established inasmuch as the taxable person does not sell similar services on a non-package basis.

3.      It is for the national tribunal to establish, in the light of the circumstances of the main proceedings, the market value of the flights supplied in the main proceedings as part of package holidays. The national tribunal may establish this market value from average values. In this context, the market based on seats sold to other tour operators may constitute the most appropriate market.


Summary

The case concerns the interpretation of Article 26 of the Sixth Council Directive 77/388/EEC on the harmonisation of the laws of the Member States relating to turnover taxes. The directive establishes a special scheme for operations of travel agents and tour operators. The scheme applies to travel agents who deal with customers in their own name and use the supplies and services of other taxable persons in the provision of travel facilities. All transactions performed by the travel agent in respect of a journey shall be treated as a single service supplied by the travel agent to the traveller. The taxable amount and the price exclusive of tax, in respect of this service shall be the travel agent’s margin, that is to say, the difference between the total amount to be paid by the traveller, exclusive of value added tax, and the actual cost to the travel agent of supplies and services provided by other taxable persons where these transactions are for the direct benefit of the traveller. If transactions entrusted by the travel agent to other taxable persons are performed by such persons outside the Community, the travel agent’s service shall be treated as an exempted intermediary activity under Article 15(14). Where these transactions are performed both inside and outside the Community, only that part of the travel agent’s service relating to transactions outside the Community may be exempted. Tax charged to the travel agent by other taxable persons on the transactions described in paragraph 2 which are for the direct benefit of the traveller shall not be eligible for deduction or refund in any Member State.


Source


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