An exhaustive survey reveals how Europe’s new e-commerce VAT rules are affecting people’s online shopping experience.
The IPC has just released its cross-border e-commerce shopper survey for 2021. The survey includes answers from over 30 000 respondents in 40 markets.
One of the survey’s sections dealt with the recent VAT changes implemented in the EU. Under the new rules, low-value goods imported into the EU are now subject to VAT and customs charges.
The survey asked online shoppers how the rule change had affected them. 39% of European respondents said the new rules had affected them. 24% said they had been affected multiple times when shopping online. The main reported impacts are additional customs charges and additional expenses.
Source: vatglobal.com
