Source KPMG
Comments/summary from www.vatupdate.com:
- Polish government decided to accelerate the implementation of taxing digital and conventional advertisement revenues
- Scope
- Traditional media (press, radio, cinemas, television, outdoor stands operators) as well as online advertisement activity
- On
- (i) worldwide consolidated revenues of the service provider and its capital group exceed the equivalent of EUR 750M annually, and
- (ii) domestically earned consolidated revenues in Poland exceed the equivalent of EUR 5M
- Tax rate: 5%.
- Taxable revenue is to be compounded pro rata to global revenue generated from online advertising and the percentage of recipients of online advertising located in Poland.
- Online advertising is to include also services leading to the creation of an advertising profile of a recipient (personalized marketing), data selling service or an advertising auction service.
- Date of implementation: July 1, 2021
